Rowdy Sprout
$242K Revenue. 2,500 Purchases. 9 Months of Consistent Growth.
About the Client
Rowdy Sprout is a children’s apparel brand with a mission as simple as it is brilliant: bring rock & roll to the next generation.
Specialising in licensed band merchandise for kids, they produce iconic apparel featuring the Grateful Dead, Nirvana, Metallica, Bowie, and more. Sizes range from 3 months to Women’s Large.
Their tagline says it all: “Peace, Love & Rock & Roll.” Products are sold on Shopify, with a loyal base of music-fan parents who want their kids dressed as cool as they are.
The Challenge: Stagnant Performance
When we took over in June 2025, the account had been underperforming for years. Despite a compelling product, the ads had never broken 2.20x ROAS.
Historic average sat at just 2.17x ROAS for years with no meaningful improvement.
Poorly organised campaigns with no clear intent segmentation or bidding logic.
Budget increases had historically triggered performance drops, keeping the brand stuck.
A broad, gift-friendly catalogue was leaving significant revenue on the table.
Our Approach: Rebuild & Scale
- 1. Full Account Audit Identified the “rot” first: weak structure and poor intent segmentation.
- 2. Strip Out the Weakness Removed underperforming campaigns and bloated keyword lists generating waste.
- 3. Intent-Based Architecture Rebuilt around clear intent: branded search, category intent, and optimized Shopping.
- 4. Strategic Scaling Budget only increased when sustained performance justified it. No “spray and pray.”
- 5. Performance Cadence Multi-day reviews to prevent problems from compounding and keep the account growing.
The Transformation
In 9 months, we fundamentally changed what Google Ads is capable of delivering for Rowdy Sprout. We turned a stagnant channel into a $242,000 revenue machine.
Historic Average
- 2.17x ROAS (Flat for years)
- Limited/Stagnant Revenue
- Inconsistent Purchases
- Rigid ROAS Ceiling
After 9 Months
- 3.63x ROAS (4x+ Peaks)
- $242K Revenue Generated
- 2,500+ Purchases
- Ceiling Broken Consistently
Services Built for Growth
Three focused services. One goal: profitable customer acquisition at scale.
Google Ads
Capture high-intent buyers the moment they search. We build campaigns that turn clicks into customers — not just traffic.
Meta Ads
Scale your brand on Facebook & Instagram with creative that converts. We test, iterate, and optimize until the numbers work.
Amazon FBA
Launch and scale private label products on Amazon. From product research to PPC management — we handle the heavy lifting.
Your Account Has a Ceiling Too.
Let’s break it. Audit first. Strategy second. Scale third.
Get Your Free Account Audit