Res Ipsa
7x ROAS in Under 6 Months — Scaling a Luxury Artisan Brand on Google Ads
About the Client
Res Ipsa is one of America’s most distinctive luxury lifestyle brands. Founded by two former Atlanta lawyers, the brand was born from a chance encounter in an Istanbul kilim shop.
Today, Res Ipsa is globally recognised with stores in Nantucket, Aspen, Malibu, and a Marrakech atelier. Their motto: “Our Brand is Travel.”
Every single pair of their signature kilim shoes is handmade from 50–100 year old vintage rugs — entirely one-of-a-kind. Res Ipsa represents a new category of quiet luxury for customers who dress with intention.
The Context: Tapping New Demand
When we took over in Q4 2025, Res Ipsa had strong momentum on Meta Ads but the Google Ads channel was entirely untapped. The brief was to build a complementary engine.
Managed parallel growth across US and EU markets with localized approaches.
Precisely captured discerning buyers searching for “artisan footwear” and “kilim shoes”.
Our Approach: Audit & Precision
- 1. Audit & Mapping Analyzed competitive landscape and identified the highest-intent luxury search clusters.
- 2. Strategy Before Spend Every campaign angle, bidding strategy, and budget split was mapped before a dollar was spent.
- 3. Visual Asset Core Deployed exceptional kilim photography into Shopping feeds to let the product speak for itself.
- 4. High-Frequency Reviews Multi-day performance checks to catch conversion shifts and optimize luxury CPA.
- 5. Proactive Scaling Systematic, data-triggered budget increases as performance established confidence.
The Results: Luxury Scaling
In less than six months, we opened a new revenue channel that generates $7 for every $1 spent. The acquisition cost is highly efficient for the luxury category.
The Digital Huddle Framework
- Audit before action — strategy first
- Visual assets as conversion drivers
- Clean, scalable campaign structure
- Multi-market capability (US & EU)
- Performance reviewed every few days
- Data-triggered proactive scaling
“The best time to scale is when you’ve proven you can hold ROAS under pressure. We’ve done that. Now we push.”
Services Built for Growth
Three focused services. One goal: profitable customer acquisition at scale.
Google Ads
Capture high-intent buyers the moment they search. We build campaigns that turn clicks into customers — not just traffic.
Meta Ads
Scale your brand on Facebook & Instagram with creative that converts. We test, iterate, and optimize until the numbers work.
Amazon FBA
Launch and scale private label products on Amazon. From product research to PPC management — we handle the heavy lifting.
Ready to Open a New Revenue Channel?
We audit first, build a strategy, then execute. Every time.
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