NRML
How Strategic Google Ads Helped Canada’s Biggest Streetwear Boutique Hit 10x ROAS and $2.66M in Revenue
About the Client
NRML is not just a store — it is a Canadian streetwear institution. Founded in 1997, NRML has grown from a neighbourhood sneaker shop into one of North America’s most respected boutiques.
With 25+ years of cultural credibility, NRML carries over 60 brands — Nike, Adidas, Air Jordan, Stone Island, Aimé Leon Dore, and more — alongside limited edition drops and exclusive releases.
They didn’t need Google Ads to survive. They needed a partner who could unlock the full revenue potential of their catalog and scale it intelligently.
The Context: Amplifying a Powerhouse
NRML’s Google Ads performance wasn’t matching the scale of the business. The opportunity was clear: a brand of this calibre should be commanding significantly more from paid search.
An existing account structure that wasn’t built for scale or efficiency.
60+ brands requiring intelligent segmentation, not a one-size-fits-all approach.
High-demand releases required time-sensitive, launch-aligned campaign strategies.
Significant revenue was being left on the table from high-intent sneaker searches.
Our Approach: Strategic Scaling
- 1. Deep Catalog Segmentation Built a structure segmented by brand, category, and release type.
- 2. Launch-Aligned Strategy Time-sensitive campaign protocols for limited drops to maximize visibility during peak demand.
- 3. Shopping Feed Optimisation Optimized titles, descriptions, and custom labels to improve ad relevance and click quality.
- 4. Disciplined Budget Scaling Aggressively scaled spend only when data justified it, maintaining 10x ROAS.
- 5. Clean Account Structure Kept the account clean and transparent for faster optimisation and better decision-making.
The Results: 10x ROAS at Scale
Most accounts that achieve high ROAS do so on small budgets. What makes the NRML result genuinely exceptional is sustaining a 10x return across $265K in total ad spend.
Before Engagement
- Flat campaign structure
- Limited releases treated as standard
- Unoptimised product feed
- Slow, untriggered budget scaling
After Engagement
- Deep segmentation by brand/category
- Time-sensitive launch strategies
- Fully optimised product feed
- Aggressive, data-triggered scaling
Services Built for Growth
Three focused services. One goal: profitable customer acquisition at scale.
Google Ads
Capture high-intent buyers the moment they search. We build campaigns that turn clicks into customers — not just traffic.
Meta Ads
Scale your brand on Facebook & Instagram with creative that converts. We test, iterate, and optimize until the numbers work.
Amazon FBA
Launch and scale private label products on Amazon. From product research to PPC management — we handle the heavy lifting.
Ready to 10x Your Google Ads?
Strategy-first. Structure-led. Built to scale.
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